Webdesigner Depot: Channel 4 reveals a bizarre rebrand
Channel 4 is today launching a major brand redesign. Masterminded by 4Creative, Channel 4’s in-house creative agency, the new identity is brave, bizarre, and striking.
Shot by Jonathan Glazer, the idents tell the story of the channel’s blocks being discovered in caves, mined from the ground, and refined in labs. They’re natural, elemental curiosities.
“The idents present the blocks as kryptonite-like. They tell the story of their origin and how they have a powerful impact on the world around them. Just as Channel 4 does. It is a story that we shall build on.”
It’s Nice That: New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
Two new typefaces have been designed by Neville Brody. The first is Chadwick, a rounded, warm, corporate typeface. Its forms are heavily geometric and designed for readability. The second typeface is Horseferry, an unusual, disruptive display text. Horseferry uses the basic forms of Chadwick, but blends in the blocks from the ‘4‘ logo.
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“The broadcast media landscape is a much more complicated place than it was ten years ago, so there’s a need to stand out more than ever before.” — John Allison, 4Creative