The Alt-Right Playbook

What are the rhetorical strategies the alt-right uses to legitimise itself and gain power? How do these strategies work? Why do they work? How do we keep from falling for them? And how do we catch ourselves when we start using them, too?

Ian Danskin (aka Innuendo Studios) creates video essays about games, art, politics, and culture. This is the first video in an ongoing series about how the Alt-Right operates.

Ian goes on to talk about how the Alt-Right controls the conversation, why they never play defence, the ‘mainstreaming’ of fringe groups, ‘The Ship of Theseus’ and most recently the death of a euphemism.

If you want to win, you have to understand why you’ve been losing.

See also

• The psychology of liberals and conservatives — Three theories of how liberals and conservatives think, compiled by Nicky Case.
• Umberto Eco on fascism — The key features of fascism, old and new.
• The divided states of America: A cartogram of the 2016 election results