At this year’s CES Kodak announced a brand new 8mm film camera, of all things. The industrial design is by Yves Béhar (the man behind the Jambox and OLPC) and his team at FuseProject. It’s a fascinating thing to look at.

The Kodak Super 8 Revival Initiative reaches far beyond the introduction of a new camera. The company has built a roadmap that includes a range of cameras, film development services, post production tools and more. “It is an ecosystem for film” said Jeff Clarke, Eastman Kodak Chief Executive Officer.

Shooting analogue has never been so easy. When you purchase film you will be buying the film, processing and digital transfer. The lab will send you your developed film back and email you a password to retrieve your digital scans from the cloud so you can edit and share in any way you choose.

The Verge: The (non-working) prototype is on display at CES. Kodak plans to ship limited edition of the camera in the fall for somewhere between $400 and $750, according to the WSJ. A less expensive model is expected in 2017. Processing the film should cost $50 to $75 a cartridge.

Wired: Those seeing the new camera at CES have been quick to call it “old-school,” but Béhar dismisses the descriptor. “This is not a retro design job,” he says. “I was not interested in being directly inspired in what was done back then. The reason it looks retro is the size and the mechanical restraint of using a [film] cartridge.”

The 8mm camera return explained by Kodak CEO Jeff Clarke

The Verge’s Sean O’Kane talked to Kodak CEO Jeff Clarke about how it works, why JJ Abrams loves it, and why the company is going retro.

See also

  • The History of Aspect Ratios — John Hess traces the evolution of the screen shape from the silent film days through the widescreen explosion of the 50s, to the aspect ratio of modern digital cameras
  • The acclaimed documentary Tangerine was shot using the iPhone 5S (three actually), $8 camera app Filmic Pro, a Steadicam rig and special anamorphic lenses made by Moondog Labs
  • AMPC: A modern computer built inside a case inspired by older amplifiers
  • All trousers: The Novo digital cinema camera

…and other posts tagged ‘filmmaking’

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Kodak’s Super 8 Camera revival

“The hope, at Kodak and according to Béhar, is for the new Super 8 to be something of a bridge, not just between film and digital, but between entry-level and professional movie-making.” — Wired


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