Facebook’s Little Red Book
“As the company of Facebook grew, we faced a lot of challenges. One of them was explaining our company’s mission, history, and culture to new employees. We wanted to try to package a lot of those stories and ideas in one place to give to all employees.”
The Next Web: Here’s our first peek inside the little red book Facebook gives to employees
Barry and Everett Katigbak co-founded Facebook’s Analog Research Lab , a print studio that is near Facebook’s original Menlo Park building. In his time at Facebook, Barry was famous for his focus on the company’s brand, even to the point that he was dubbed the company’s “propaganda minister” internally.
Facebook Visual Identity
This page features a wealth of design concepts, including this revision to the famous wordmark which Facebook approved but have not (yet) implemented.
“Facebook as a product and organization evolves very fast, and it was a challenge trying to design a system that was flexible across many mediums and contexts. Separate from the visual design work, there was the incredible task of creating awareness, gaining support, and ultimately creating a cross-functional team to approve and implement these changes.”
Facebook Analog Research Laboratory
The Facebook Analog Research Laboratory is a printing studio and workshop. Its primary mission is to produce work that reinforces the values of Facebook.
Facebook Posters & Ephemera
Finally, there are these posters and other miscellaneous designs produced by Barry, usually for internal hackathons.
Lovely, lovely work, all of it.
See also: A Facebook board game!
