The 4 types of audio that people share online

Public radio produces a lot of audio — but it doesn’t always get the attention on sharing platforms that it might deserve. Our friends at NPR Digital Services want to fix that, which has led to a series of experiments. Here, NPR’s Eric Athas shares some of what they’ve found.

Nieman lab: From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share

See also: What can make audio go viral? NPR experiments with building earworms for social media