Eric Schmidt
Craft and creativity

The New Aesthetic and its Politics

James Bridle on how The New Aesthetic is about more than just aesthetics:

A photograph of Eric Schmidt wearing a flak jacket – as he does in his Twitter avatar – is a spur to investigate the circumstances of the photograph and the self-presentation of the corporation. It was taken on a visit to Iraq in 2009, when Google promised to digitise what remains of the National Museum’s collection, raising further questions about the digitisation and subsequent ownership of cultural patrimony, and of Google’s involvement in political activity and international diplomacy through its Google Ideas think-tank, which actively supports a programme of regime change in certain parts of the world.
The New Aesthetic and its Politics

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