What if you need a font to represent a whole country?
That’s the aim of Sweden Sans, a typeface commissioned by the Swedish government. It’s designed to give a consistent voice to the country’s international promotions, from Sweden’s official compilation of pop music to a slick new national website.
Sans is meant to encapsulate fuzzy Scandinavian concepts — progressivism, authenticity, lagom (Swedish for “just the right amount”).
According to its creators, Stockholm design agency Söderhavet and font designer Stefan Hattenbach, Sweden Sans is a “modern” but edgy typeface with some local tweaks — a filled umlaut for the letter “å,” for instance, and a line that cuts through the zero. It’s unusual because it’s mono-spaced — every character is the same width — but takes its inspiration from old street signs.